Native Advertising That Earns Attention

TEDx San Francisco 2019 Charles Costa

Building TEDxSanFrancisco Audience Momentum Through Email

Artificial intelligence brain processing

Turning Complex AI Research Into Thought Leadership

Effective native advertising fits the audience and the publication without disappearing into the background. This work focused on creating useful, credible brand stories that earned attention in context and respected the expectations of readers and each platform.

I developed content strategies and editorial concepts that aligned brand goals with reader interests and publication standards. The campaigns positioned brands as useful contributors to the conversation rather than interruptions to it.


Autonomous lawnmower advertorial


Renters insurance advertorial


Socially Conscious Banking Advertorials