I’m a content strategist with a talent for translating complex topics into content that connects and drives results. 

I’ve worked on high-visibility initiatives, including leading the content strategy for the migration of 18+ million sellers to eBay's new payments model, created after their separation from PayPal.

By leveraging the voice of the customer, I shaped messaging, created educational resources, and supported change management—completing the effort two months ahead of schedule.

Beyond eBay, I’ve contributed to major projects for companies like Airbnb, IBM, and Iron Mountain, blending research, creativity, and collaboration to deliver content that resonates. 

I’m passionate about driving meaningful impact on high-stakes projects—whether it’s simplifying regulatory complexities, enhancing user engagement, or crafting scalable content strategies that address critical challenges and deliver lasting results.

About me

Recognized excellence

Recognized for taking a customer-first approach to eBay’s managed payments migration, creating messaging and resources that addressed seller needs and exceeded goals.

Recognized for leveraging the voice of the customer to guide eBay’s global payments migration, delivering creative, data-driven solutions that prioritized seller success.