I’m a content strategist with a talent for translating complex topics into content that connects and drives results.
I’ve worked on high-visibility initiatives, including leading the content strategy for the migration of 18+ million sellers to eBay's new payments model, created after their separation from PayPal.
By leveraging the voice of the customer, I shaped messaging, created educational resources, and supported change management—completing the effort two months ahead of schedule.
Beyond eBay, I’ve contributed to major projects for companies like Airbnb, IBM, and Iron Mountain, blending research, creativity, and collaboration to deliver content that resonates.
I’m passionate about driving meaningful impact on high-stakes projects—whether it’s simplifying regulatory complexities, enhancing user engagement, or crafting scalable content strategies that address critical challenges and deliver lasting results.
About me
Customer-centric problem solver
I craft solutions that address real user needs while driving measurable success across diverse industries.
I tackle high-stakes projects by turning customer insights into impactful strategies, working with diverse clients in the technology space—from advising on Airbnb’s host signup page content to crafting thought leadership for global brands like IBM and Iron Mountain.
Turning complexity into clarity
Grounded in research, my work delivers clarity and impact across industries and global audiences.
From robotics and pharmaceuticals to software and hardware, I’ve tackled diverse topics—developing research papers, content strategies, and thought leadership pieces that meet user needs and reflect nuanced product and policy experiences.
Lifelong learner and innovator
A passion for continuous learning and exploration, always seeking to deepen my understanding.
My curiosity has led me to write academic papers, tackle diverse and complex topics, and stay at the forefront of emerging trends—all of which fuel my ability to create impactful and innovative content strategies.