TEDxSanFrancisco Email & Ticket Sales Campaign

The Challenge

The primary challenge was to drive ticket sales for the annual TEDxSanFrancisco event. The specific business goal was to sell out the entire inventory of 1,000 tickets at a premium price point of approximately $200 per ticket. This required a sustained marketing effort that could capture audience attention and build sales momentum over a six-month period from March to August.

My Role

My role was to design and execute the weekly email marketing campaign that served as a primary driver for audience engagement and ticket sales. I was responsible for developing the creative strategy, writing compelling copy, and designing the visual layout for the email newsletters. The goal was to create content that was not only informative but also thought-provoking and shareable, keeping the TEDxSanFrancisco brand top-of-mind and consistently converting subscribers into attendees. The pieces “Better Than Saturday Night Fever” and “Rethinking the World Around Us” are two examples of the weekly creative delivered throughout the campaign.

The Results

The email campaign was a core component of the marketing strategy and was highly effective in achieving the event’s primary business objective. The consistent engagement and compelling calls-to-action resulted in a complete sell-out of the event before the campaign’s conclusion.

• 100% Sell-Through: Successfully sold all 1,000 paid tickets, achieving a sold-out event.
• $200,000 in Revenue: The campaign directly contributed to generating approximately $200,000 in ticket revenue.
• Sustained Engagement: Maintained high levels of audience interest over a 6-month period, which was crucial for pacing ticket sales and building a strong event community.