
Supporting eBay’s Managed Payments Migration

Clarifying eBay’s 1099-K Experience
For an AI-powered marketing automation platform, customer stories needed to show more than product features. They needed to make the business problem, the implementation, and the value of the solution clear for prospective buyers.
I developed case studies that connected customer challenges with concrete product use, bringing the voice of the customer into a focused, credible narrative. The stories gave prospective buyers clearer evidence of how the platform can support more relevant, effective marketing.
