Marketplace Technology, Made Understandable
To grow Airbnb’s host community, the homepage and early onboarding experience needed to make listing a space feel simpler, more trustworthy, and worth pursuing. The work focused on clarifying the value of hosting while helping prospective hosts understand what to expect before taking the next step.
As a consultant supporting host growth, I helped shape a benefits-led, education-first acquisition journey. I partnered with community, trust, editorial, legal, data science, UX, and brand teams to anticipate common concerns and align content with the product experience. This work supported Airbnb’s broader effort to make hosting easier to understand during a period of rapid supply-side growth: between 2017 and 2018, gross booking value rose 40.4%, from $20.97B to $29.44B, while listings increased 50%, from 4M to 6M.
This is visual of the redesigned homepage followed by the original design