Understanding your marketplace technology stack

Making marketplace technology more understandable

Kahuna, a SaaS company specializing in marketing automation for online marketplaces, empowered online marketplaces to boost revenue and deliver an improved customer experience by enabling companies to personalize push notification and email delivery times at the individual level.

I collaborated with Kahuna to create an eBook titled “Understanding Your Marketplace Technology Stack.” This comprehensive guide was designed to help marketplace operators optimize their platforms by focusing on four critical components:

• Shopping cart and payment systems: Addressing challenges of global commerce, scalability, and compliance.
• Engagement platforms: Leveraging real-time data and personalized messaging to enhance buyer and seller interactions.
• Recommendation engines: Optimizing product discovery and buyer-seller matching for seamless transactions.
• Personalization strategies: Using AI-driven solutions to tailor experiences, reduce churn, and improve user satisfaction.