Research-driven information services that drive results

I help organizations turn complex challenges into clear, actionable strategies through deep research and customer-centric insights. From managing the content strategy for eBay's 18+ million seller migration to crafting thought leadership for global brands like IBM and Airbnb, I deliver solutions that connect with audiences and drive measurable impact.

How I can help your business

Why businesses choose to work with me

Measurable impact at scale

I deliver results that directly impact your bottom line, regardless of project size or industry.

From driving ~$200,000 in revenue for TEDxSanFrancisco's sold-out 1,000-ticket event to contributing to Airbnb's $29.44 billion in gross booking value growth.

Customer centric approach

Every strategy starts with understanding your audience's real needs, not assumptions.

At eBay, voice of customer insights shaped our messaging and helped migrate 18+ million sellers across 190+ countries two months ahead of schedule.

A holistic approach

I work seamlessly across teams from product and data science, to legal and brand, ensuring the work aligns with business objectives.

At eBay, voice of customer insights directly shaped messaging that successfully migrated 18+ million sellers across 190+ countries. 

Complex topic mastery

I translate complex technical subjects into accessible, actionable communications—allowing quick onboarding to new industries.

 I've developed research papers, content strategies, and thought leadership that translate complex technical subjects into accessible, actionable communications.

Interested in learning more?